Referral Analytics

Monitor how your referral program is driving new users, revenue and engagement.

Total referrals

3,482

🔗
▲ 18.6% vs last 30 days

Referred customers

1,204

👥
▲ 9.3% First purchase via referral

Referral conversion rate

23.7%

📈
▲ 3.1 pts Target: 18–22%

Revenue from referrals

₹ 8,72,940

💰
▲ 26.4% ROI improving month‑on‑month

Referral performance over time

Daily referrals vs successful conversions.

Referrals Conversions
Day 1Day 7Day 14Day 21Day 30

Referral funnel

From link shares to paying customers.

Referral link clicks 12,430

Top sources: WhatsApp, Email, Direct.

Sign‑ups from referrals 3,482

Participation rate and landing page UX impact this step. [web:47][web:53]

First purchase via referral 1,204

Key KPI: referral conversion rate. [web:47][web:53]

Repeat customers 642

Tracks lifetime value and repeat‑purchase rate of referred users. [web:47]

Top referrers

Users bringing the most high‑value customers.

User Referrals Conversion Revenue Avg order Reward
RV

Rahul Verma

@rahul.taxque

 142 28.1% ₹ 1,85,240 ₹ 1,305 ₹ 7,500
AD

Anita Desai

@anita_d

 96 24.3% ₹ 1,12,680 ₹ 1,173 ₹ 5,200
IK

Imran Khan

@imran_k

 75 20.8% ₹ 86,430 ₹ 1,152 ₹ 4,000

Program health

Overall engagement and alerts.

⚡

High‑performing program

Referral rate and conversion are above industry benchmarks for SaaS and ecommerce. [web:44][web:53][web:50]

WhatsApp shares up 31%

Most new members discovered the program via mobile share links in the last 7 days.

Landing page drop‑off

38% of visitors abandon on the referral landing page. Test shorter copy and clearer CTA.

Suspicious activity detected

12 referrals from same IP range flagged for manual review. Add rule‑based fraud checks.

Quick actions