Referral Analytics
Comprehensive analytics and insights on partner referral performance, conversions and revenue.
Total Referrals
📈1,284
▲ 142 vs last period (+12.4%)
Conversion Rate
🎯62.4%
▲ 4.2% improvement
Total Revenue
💰₹ 48.2L
▲ ₹8.6L vs last period
Avg Deal Value
💎₹ 37,500
▼ ₹2,100 vs last period
Conversion Funnel
Referral journey from lead to conversion
Not Contacted
128
Not Qualified
228
Not Converted
127
Top Performing Partners
Based on conversion rate and revenue
PrimeSoft Solutions
Platinum • 124 referrals
₹ 11.2L
68% conv.
NorthGate Technologies
Gold • 87 referrals
₹ 8.4L
65% conv.
Elara Alliance
Silver • 96 referrals
₹ 6.8L
61% conv.
Digital Solutions Inc
Gold • 72 referrals
₹ 5.2L
59% conv.
TechWave Solutions
Bronze • 64 referrals
₹ 4.1L
57% conv.
Service-wise Performance
Referrals and revenue by service category
Monthly Referral Trend
Last 6 months referral activity
Growth Rate
+10.1%
vs previous month
Avg Monthly
214
referrals/month
Performance by Partner Tier
Comparison across partner tiers
Avg/Partner
27
Conv. Rate
67%
Avg Value
₹37.4K
Avg/Partner
17
Conv. Rate
63%
Avg Value
₹35.9K
Avg/Partner
9
Conv. Rate
58%
Avg Value
₹33.6K
Avg/Partner
8
Conv. Rate
52%
Avg Value
₹28.0K
Geographic Distribution
Referrals by region
Top State
Maharashtra
33.4% of total
Fastest Growing
Karnataka
+18% this month
Partner-wise Detailed Analytics
Comprehensive performance metrics for all partners
| Rank | Partner | Tier | Referrals | Converted | Conv. Rate | Revenue (₹) | Avg Deal (₹) | Trend |
|---|---|---|---|---|---|---|---|---|
| 1 |
PS
PrimeSoft Solutions |
Platinum | 124 | 84 | 67.7% | 11,24,000 | 13,381 | ▲ 12% |
| 2 |
NG
NorthGate Technologies |
Gold | 87 | 57 | 65.5% | 8,40,000 | 14,737 | ▲ 8% |
| 3 |
EA
Elara Alliance |
Silver | 96 | 59 | 61.5% | 6,80,000 | 11,525 | ▲ 15% |
| 4 |
DS
Digital Solutions Inc |
Gold | 72 | 43 | 59.7% | 5,20,000 | 12,093 | ▲ 5% |
| 5 |
TW
TechWave Solutions |
Bronze | 64 | 36 | 56.3% | 4,10,000 | 11,389 | ▼ 3% |